When not only the body hurts, but also the soul. Or maybe, when it is hard to differ what hurts more- the body or the soul?
In order not to become „methodical intellect castration products”, not to lose human simplicity and approachability, not to identify with money and not to become a nobody. In order to do business based not on emotion, but on your spiritual and mental strength. To „be” and not to „act”.